South Yarra
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Current opportunitites with Digital360

SEO Strategist
Created 23 May 2018
South Yarra | per hour
Top skills desired
Project description

About the role:

In this newly created role, we're seeking an SEO specialist to manage, optimise, maintain and improve organic search performance in accordance with business goals and SEO best practice guidelines. You will collaborate with leaders and project managers to define SEO requirements and produce production ready strategies. 

You'll ensure content created is search-engine friendly and optimised to increase our clients' profitability. To be successful in this role you will have the ability to transition between high-level strategy as well tactical execution.

Role Responsibilities: 

  • Create data-driven SEO strategies

  • Disseminate SEO strategies into production tasks

  • Produce technical reports and documentation

  • Automate tasks through appropriate tools

  • Analyse problems and determine appropriate technical solutions

  • Implement technical updates

As a team member:

  • Participate in regular SEO strategy meetings

  • Liaise with project managers, clients and other members of the organisation to determine appropriate SEO solutions

  • Aid in technical queries from within and outside the department

  • Provide mentoring to other search marketing professionals

  • Collaborate within the team to improve products and services

Required skills, knowledge, and experience:

  • Minimum of 3 years professional experience as a SEO specialist

  • Expert level understanding of Rankbrain optimisation

  • Expert level understanding of ex. Panda based optimisation

  • Expert level understanding of ex. Penguin based optimisation

  • High-level understanding of CRO, UX and IA methodologies

  • Understanding of HTML, CSS, and JS

  • Understanding of PPC and other paid search marketing strategies

  • Experience with PHP, SQL, and server-side technologies

  • Proven history of successful SEO campaigns directly attributed to business growth

  • Experience recovering from SEO penalties and poorly optimised domains